Professor Martyn Evans FRSA
Faculty Pro Vice Chancellor Arts & Humanities
Director of Manchester School of Art
Martyn is a product designer and design academic with 20 years research, teaching and leadership experience and is Director of Manchester School of Art. Interested in the strategic role that design commands in a variety of settings, his research explores the approaches designers use to conceptualise and communicate the future. With broad experience of design as future making, he has presented on this and related topics, nationally and internationally. He is a reviewer for a number of research councils and was appointed as a strategic reviewer for the AHRC in 2017.
He has significant experience of funded research projects, as both principal- and co-investigator, including:
- Design Action Plan (£585k, PI) which is developing an action plan for the strategic use of design in the UK (in collaboration with the Design Council).
- Located Making (£249k, CoI) which aims to develop a practical framework to unlock the potential of cultural heritage in China through use of contemporary design approaches.
- Living Design (£580k, CoI) which supports the implementation of design for sustainability in local maker enterprises (<10 employees) to ensure economically viable futures in ways that are culturally relevant and environmentally responsible.
- Design Routes (£768k, PI) which explores the role of design in developing and revitalising culturally significant designs and products and practices and in doing so increase their perceived value.
- Create Fellows: The North West Creative Economy Engagement Fellowships (£330k, CoI) secured a series of post-doc fellowships to conduct collaborative projects to scale up and grow the creative industries in the North West.
- Design For Europe (€3.85m, CoI and Expert Advisor) which aims to increase the use of design for innovation, growth and competitiveness across Europe.
- DeEP: Design in European Policies (€1m, CoI) which created an understanding of the impact of design innovation policies by building frameworks and indicators to evaluate these actions.
Martyn has supervised numerous doctoral candidates in a variety of design areas with majority of these exploring the value that design brings to organisational and societal settings. He has also examined PhDs in the UK and Australia and is always willing to discuss potential PhD research projects.
With an extensive track record of undergraduate and postgraduate curriculum development, and external examinership roles in the UK and South Korea, Martyn has a broad range of leadership experience in UK Higher Education Institutions including roles as head of department and director of research.
He holds the following degrees: BA (Hons) Product Design, Ravensbourne College of Design and Communication (1996); MA Industrial Design, Manchester Metropolitan University (1997); and PhD in Design Futures, Lancaster University (2010).
Research expertise: Design Driven-Innovation; Design Strategy; Design Management; Design Futures; Design Policy; Product Design; New Product Development; Branding and Design; Design Research.
Projects
Creating Sustainable Innovation through Design for Behaviour Change
AHRC Design Innovation Development Award The project Creating Sustainable Innovation through Design for Behaviour Change will result in the first holistic overview of design for behaviour change as a driver for sustainable innovation. This will provide a basis for developing successful strategies for the effective implementation of sustainable innovation through design for behaviour change by public and private service providers with focus on SMEs. Details…
DeEP - Design in European Policy
Evaluating and Sharing Design Innovation Policies for European Growth. Funded under the ‘first action plan’ of the European Design Innovation Initiative (EDII), DeEP aims to create an understanding of the impact of design innovation policies by building frameworks and indicators to evaluate these actions both at a macro (regional, national, European) and micro (specific initiative) level. Details…
Design 2020 - The UK design industry in 2020
Design 2020 was a research project undertaken by the Universities of Salford and Lancaster in partnership with British Design Innovation. The overall aim of Design 2020 was to explore potential futures for the UK Design industry. Details…
Design Ecologies
Design Ecologies aims to develop an understanding of the cultural significance of products through exploration of creative urban ecologies in China and the UK. The three-year project is a collaboration between Lancaster University, Manchester Metropolitan University and the Chinese Academy of Social Sciences in Beijing. Details…
Design for Europe
Design for Europe is a three-year programme to support design-driven innovation across Europe. It is co-funded by the European Union as part of the EU's Action Plan for Design-Driven Innovation. Details…
Design Routes
A 3-year AHRC funded project in collaboration with Lancaster and Leeds Universities, Design Routes aims to explore how design can make a meaningful contribution in developing and revitalising culturally significant designs, products and practices to make them relevant to the needs of people today. The research considers designs and products that are linked to particular places, employ traditional making processes or are embedded in local ways of life. Details…
Living Design
Living Design employing practice-based research to support the implementation of design for sustainability in local maker enterprises (<10 employees) to ensure economically viable futures in ways that are culturally relevant and environmentally responsible. I am Co-Investigator on this 30-month AHRC funded project (£580k) which runs from July 2016 toDecember 2018. Details…
Mapping Design Innovation Ecosystems
Creating a blueprint for to map and analyse their design innovation ecosystems. In collaboration with The National Centre for Product Design & Development Research (PDR), this AHRC funded project aims to create a blueprint for stakeholders across the UK and Europe to map and analyse their design innovation ecosystems to provide input for evidence-based policy-making. Details…
New Thinking from the North
Stimulating reinvention and influencing economic growth across the North. The N8 Research Partnership, a collaboration of the eight research-intensive universities in the North of England (Durham, Lancaster, Leeds, Liverpool, Manchester, Newcastle, Sheffield and York) undertook an Arts and Humanities Research Council (AHRC) funded project to identify ways in which academics, practitioners in the arts and humanities and local authorities can collaborate to stimulate reinvention and influence economic growth across the North. Details…
Research
Martyn Evans is a member of the Design Research Hub.
Books
Evans, M., Shaw, A., Na, J.N., 2020. 'Design revolutions: IASDR 2019 Conference Proceedings. Volume 1: Change, Voices, Open', Manchester Metropolitan University.
, 2020. 'Design revolutions: IASDR 2019 Conference Proceedings. Volume 2: Living, Making, Value', Manchester Metropolitan University.
Evans, M., Shaw, A., Na, J., 2020. 'Design revolutions: IASDR 2019 Conference Proceedings. Volume 3: People', Manchester Metropolitan University.
, 2020. 'Design revolutions: IASDR 2019 Conference Proceedings. Volume 4: Learning, Technology, Thinking', Manchester Metropolitan University.
Walker, S., Evans, M., Cassidy, T., Holroyd, A.T., Jung, J., 2018. 'Design Roots: Culturally Significant Designs, Products and Practices', Bloomsbury Publishing.
Walker, S., Evans, M., 2018. 'Editorial Introduction'.
Book Chapters
Zhang, W., Walker, S., Evans, M., Humphreys, P., 2023. ''The Located Making Framework' for Sustainable Enterprise'. In Zsolnai, L., Walker, T., Shrivastava, P. (eds.) Value Creation for a Sustainable World: Innovating for Ecological Regeneration and Human Flourishing, pp. 153-186, Palgrave Macmillan.
Adler, J., 2023. 'Design communicating space tech innovation'. In, 396.
Evans, M., Holroyd, A.T., Walker, S., Cassidy, T., Jung, J., 2018. 'Strategies for Revitalization of Culturally Significant Designs, Products, and Practices'. In Design Roots: Culturally Significant Designs, Products, and Practices, pp. 341-359.
Evans, M.D., 2014. 'Researching the Future by Design'. In Rodgers, P., Yee, J. (eds.) The Routledge Companion to Design Research, pp. 190-202, Routledge, Abingdon.
Cooper, R., Evans, M., Williams, A., 2013. 'New Design Business Models: Implications for the Future of Design Management'. In The Handbook of Design Management, pp. 495-511.
Reports
Evans, M., Cooper, R., Williams, A., Hodgson, L., Sun, Q., Hall, N.A., 2009. 'Design 2020: The Future of the UK Design Industry - An investigation into the threats and opportunities for the UK design industry over the next 10 to 15 years', Lancaster University & University of Salford.
Journal Articles
Walker, S., Evans, M., Zhang, W., Humphreys, P., 2022. 'The located making framework for supporting craft maker enterprises in China', The Design Journal, 25 (6), pp. 976-996.
Zhang, W., Walker, S., Evans, M., Bennett, J., 2021. 'Inheritors of the Yellow River: The relationship of heritage making practices to cultural self-confidence in China', International Journal of Anthropology and Ethnology, 5 (1).
Chudasri, D., Walker, S., Evans, M., 2020. 'Potential areas for design and its implementation to enable the future viability of weaving practices in Northern Thailand', International Journal of Design, 14 (1), 17.
Spruce, J., Evans, M., 2020. 'Transforming Learning Through User-Centered Design Research Methods', The American Journal of Art & Design, 5 (2), pp. 50-58.
Walker, S., Mullagh, L., Evans, M., Wang, Y., 2019. 'Design ecologies: Sustaining ethno-cultural significance of products through urban ecologies of creative practice', International Journal of Anthropology and Ethnology, 3 (1), pp. 1-33.
Mullagh, L., Walker, S., Evans, M., 2019. 'Living Design. The future of sustainable maker enterprises', The Design Journal, 22 (sup1), pp. 849-862.
Mullagh, L., Walker, S., Evans, M., 2019. 'Located Making: Design for Sustainability in Small Maker Enterprises (Fabricación in situ: diseño para la sustentabilidad en pequeñas empresas fabricantes)', RChD: creación y pensamiento, 4 (7), pp. 1-14.
Walker, S., Evans, M., Mullagh, L., 2019. 'Meaningful practices: The contemporary relevance of traditional making for sustainable material futures', Craft Research, 10 (2), pp. 183-210.
Walker, S., Evans, M., Mullagh, L., 2019. 'Traditional Maker Practices and Sustainable Futures. The implications of expertise', The Design Journal, 22 (sup1), pp. 835-848.
Evans, M., 2018. 'Editorial Introduction', Design Roots: Culturally Significant Designs, Products, and Practices, pp. 9-10.
Zhan, X., Walker, S., Hernandez-Pardo, R., Evans, M., 2017. 'Craft and Sustainability: Potential for Design Intervention in Crafts in the Yangtze River Delta, China', The Design Journal, 20 (sup1), pp. S2919-S2934.
Twigger Holroyd, A., Cassidy, T., Evans, M., Walker, S., 2017. 'Wrestling with Tradition: Revitalizing the Orkney Chair and Other Culturally Significant Crafts', Design and Culture, 9 (3), pp. 283-299.
Niedderer, K., Ludden, G., Clune, S., Lockton, D., Mackrill, J., Morris, A., Cain, R., Gardiner, E., Evans, M., Gutteridge, R., Hekkert, P., 2016. 'Design for Behaviour Change as a Driver for Sustainable Innovation: Challenges and Opportunities for Implementation in the Private and Public Sectors', International Journal of Design, 10 (2), pp. 67-85.
Evans, M., Chisholm, J., 2016. 'Design for Europe: Employing Scenarios to Benchmark the Effectiveness of European Design Policy', The Design Journal, 19 (2), pp. 253-268.
Gancho, S., Cooper, R., Evans, M., 2016. 'The Value and Importance of Design When Branding for Social Media: Models for a Framework Analysis', Journal of Design, Business & Society, 2 (1), pp. 95-115.
Cruickshank, L., Evans, M., 2012. 'Designing creative frameworks: Design thinking as an engine for new facilitation approaches', International Journal of Arts and Technology, 5 (1), pp. 73-85.
Choi, Y., Lim, S., Evans, M., 2012. 'Supporting Design: National Business Support Programmes in the UK and South Korea', The Design Journal, 15 (1), pp. 79-104.
Lee, Y., Evans, M., 2012. 'What Drives Organizations to Employ Design-Driven Approaches? A Study of Fast-Moving Consumer Goods Brand Development', Design Management Journal, 7 (1), pp. 74-88.
Sun, Q., Williams, A., Evans, M., 2011. 'A theoretical design management framework', Design Journal, 14 (1), pp. 112-132.
Evans, M., 2011. 'Empathizing with the future: Creating next-next generation products and services', Design Journal, 14 (2), pp. 231-252.
Choi, Y., Cooper, R., Lim, S., Evans, M., 2011. 'The relationship between national policy and industrial development in the UK and South Korea, 1940s - 2000s', Design Issues, 27 (1), pp. 70-82.
Cruickshank, L., Mather, A., Evans, M., 2010. 'Applied imagination - Designing innovative knowledge transfer approaches', Smart Innovation, Systems and Technologies, 5, pp. 219-229.
Cooper, R., Evans, M., 2010. 'Breaking from Tradition: Market Research, Consumer Needs, and Design Futures', Design Management Review, 17 (1), pp. 68-74.
Choi, Y., Cooper, R., Lim, S., Evans, M., 2010. 'National Support for Design: Developing Propositional Models', Design Management Review, 21 (4), pp. 60-69.
Ramduny-Ellis, D., Dix, A., Evans, M., Hare, J., Gill, S., 2010. 'Physicality in design: An exploration', Design Journal, 13 (1), pp. 48-76.
Conference Papers
Na, J., Evans, M., Zitkus, E., Whicher, A., Walters, A., 2018. 'Design in Action: Understanding the Drivers and Barriers to Strategic Use of Design for Innovation', Next Wave: The 21st DMI Academic Design Management Conference, London, 1/8/2018 - 2/8/2018, pp. 127-140.
Mullagh, L., Walker, S., Evans, M., 2018. 'Touch of Genius: Traditional craft, its relationship to place, culture and nature, and design praxis', Cumulus Wuxi 2018: Diffused Transitions, Design Opportunities, Jiangnan University, Wuxi, China, 31/10/2018 - 3/11/2018.
ZitKus, E., Na, J.H., Evans, M., Walters, A., Whicher, A., Cooper, R., 2018. 'Understanding How Design Action Plans Support the Strategic Use of Design', Design Research Society Conference 2018, Limerick, 25/6/2018 - 28/6/2018, 2, pp. 780-791.
Murphy, E., Evans, M., 2016. '20th Century Boys: Pioneering British Design Thinkers', Design Research Society Conference 2016, Brighton, UK, 27/6/2016 - 30/6/2016, in DRS2016: Future-Focused Thinking.
Murphy, E., Evans, M., 2015. 'The Times They Are a-Changin': Future perspectives on design industry business models', European Academy of Design Conference Proceedings 2015, Paris Descartes University, France, 22/4/2015 - 24/4/2015, in 11th EAD Conference Proceedings: The Value of Design Research.
Niedderer, K., MacKrill, J., Clune, S., Evans, M., Lockton, D., Ludden, G., Morris, A., Gutteridge, R., Gardiner, E., Cain, R., Hekkert, P., 2014. 'Joining forces: Investigating the influence of design for behaviour change on sustainable innovation', in Proceedings of NordDesign 2014 Conference, NordDesign 2014, pp. 620-631.
Spruce, J., Evans, M., 2013. 'Supplying the demand: Aligning product design curricula and the professional practice of design', Engineering & Product Design Education Conference, Design Education - Growing our Future, Dublin, Ireland, 5/9/2013 - 6/9/2013, in The Design Society, Institute of Engineering Designers.
Anthony, R., Evans, M., Rennie, A., Kirkby, E., 2011. 'Opportunities offered by additive manufacturing in creative businesses: Informing designers', in DS 69: Proceedings of E and PDE 2011, the 13th International Conference on Engineering and Product Design Education, pp. 623-628.
Evans, M., Thomas, P., 2011. 'Products that tell stories: The use of semantics in the development and understanding of future products', in DS 69: Proceedings of E and PDE 2011, the 13th International Conference on Engineering and Product Design Education, pp. 678-683.
Spruce, J., evans, M., 2011. 'THE LEGACY OF DESIGN: WHAT CONTRIBUTION DOES A DEGREE MAKE TO YOUR FUTURE DESIGN CAREER?', INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION, london, 8/9/2011 - 9/9/2011, in 13th INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION, pp. 385-390.
Evans, M., 2010. 'The Design Social: Framing social research methods for design postgraduates', ConnectED 2010 - 2nd International Conference on Design Education, University of New South Wales, Sydney, Australia, 28/6/2010 - 1/7/2010.
Spruce, J., Evans, M., 2008. 'Life after the party: Student experiences and graduate expectations', Engineering & Product Design Education Conference, Universitat Politecnica de Catalunya, Barcelona, 4/9/2008 - 5/9/2008, in yes, 2, pp. 761-766.
Evans, M., Sommerville, S., 2007. 'Seeing is believing: The challenge of product semantics in the curriculum', in DS 43: Proceedings of E and PDE 2007, the 9th International Conference on Engineering and Product Design Education, pp. 111-116.
Evans, M., Sommerville, S., 2006. 'Cross-cultural universals: A framework for design futures', in Proceedings from the 5th Conference on Design and Emotion 2006.
Evans, M., Sommerville, S., 2006. 'Educating the future: Embedding futures thinking in the design curriculum', in DS 38: Proceedings of E and DPE 2006, the 8th International Conference on Engineering and Product Design Education, pp. 355-360.
Evans, M., Gill, S., 2006. 'Rapid development of information appliances: Future approaches for designers', in 9th International Design Conference, DESIGN 2006, pp. 527-534.
Hall, N.A., Evans, M., 2006. 'Tales of the Unexpected: Understanding Emergence and Its Relationship to Design'.