Manchester Fashion Institute
Fashion Art Direction
Alexander McQueen
Fashion Art Direction Level 4 had a Live Brief in partnership with Alexander McQueen for Unit X. With a creative approach, students worked in production groups to create a 2-minute experimental Fashion Film, inspired by an iconic Alexander McQueen runway show. Many of the films respond to the theme of 'Surface Treatments', experimenting with collage, layering and blend modes to respond to the iconic fashion house.