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ANIMA: Seeing the Symphony

Edit Brand Studio, City of Birmingham Symphony Orchestra

How can visual storytelling and technology work collectively in engaging younger audiences with classical music?

Working with creative and innovative approaches students are required to promote and raise the profile of the City of Birmingham Orchestra amongst younger audiences. Working as an individual or as part of a small team of 4, our students worked collaboratively to develop a practical outcome that aims to attract younger audiences to the concert halls and make classical music more popular amongst younger generations.