Micklethwaite, P., Chick, A., 2004.

www.inspirerecycle.org - Inspiring Design-Led Recycled Product Innovation

This paper introduces www.inspirerecycle.org, a web-based resource which focuses on UK entrepreneurs and small enterprises (for-profit and not-for-profit) that design, manufacture and market products using recycled materials (recyclate). Its purpose is to inspire others to develop and market recycled 'consumer durables' of their own, and to help them to do so. At the heart of www.inspirerecycle.org is a series of real-life case studies. This multiple case study approach was used to investigate how six small UK enterprises have successfully incorporated recyclate into competitive product design and manufacture. The founders of these enterprises share their experiences of developing and marketing products made from UK recyclate. Key lessons to be learnt from these 'Success Stories' are brought to life in an extensive library of streaming video clips taken from interviews with the founders themselves. This resource provides practical insights and useful information to help potential entrepreneurs, including designers, to produce consumer durables made from recyclate.