Pilling, F., Akmal, H.A., Lindley, J., Gradinar, A., Coulton, P., 2023.

Making AI-Infused Products and Services More Legible

The increasing availability of large data sets has initiated a resurgence in artificial intelligence (AI) research. Today AI is integrated into a wide variety of so-called smart products to personalize user experiences. Smart technologies are typically designed for ease of use, with their complex underlying procedures (intentionally) obfuscated; explaining particular outcomes is hampered by their inherent ambiguity. This lack of legibility leads to misconceptions about how AI works. Through design research, the authors address the challenge of AI legibility by designing AI iconography as an accessible way to communicate and better understand the role AI and data increasingly play in our everyday interactions.